DataMind Oda brand assets

DataMind Oda has naming and mark rules of its own. This page sets out how to write the name, and how to use the mark, its colours and its lockup in your own documents, decks and pages.

Write the name

For what Oda is and what it does, see DataMind Oda overview.

Use the mark

Use the colours

ColourHexWhere it is used
DataMind Oda violet#5B3FD9Oda's tile. This value is also safe for text.
DataMind teal#04B7A1The company's tile, on the powered by DataMind badge only
White#FFFFFFThe mark's ribbon and network
Ink#13203AThe wordmark on light surfaces, and the ink one-colour mark

Use one product colour per composition.

Build the lockup

The lockup pairs the mark with the wordmark "DataMind Oda".

Check the size and print limits

Questions, answered

How do I write the product name?

DataMind is the company and DataMind Oda is the product. Write DataMind as one word, with a capital D and a capital M, and use Oda on its own where the context already names DataMind. Describe your product's relationship with Oda truthfully and accurately, for example "works with DataMind Oda".

What is the Network D mark?

A white ribbon that folds into a D, with a small network of four nodes and three links that feeds it. The mark always sits on its tile; for DataMind Oda, that is the violet tile.

Can I use the mark in my own materials?

Yes, within these rules. Keep the mark whole, on its tile and in its colours, and describe your product's relationship with Oda truthfully, for example "works with DataMind Oda". Do not suggest official endorsement, cooperation or authorisation that DataMind has not given.

Can I change the mark's colours?

No. Use the mark in its colours, on its tile, as provided. Do not recolour it, and do not draw your own version.

Can I put the mark on a dark background?

Yes. The same violet tile serves light and dark surfaces, as well as the application and installer icons, the taskbar and notifications.

What colour is the powered by DataMind badge?

Teal #04B7A1. The badge attributes the company rather than Oda, so it carries the company's teal tile; that is the only place the teal tile is used.

How much clear space does the lockup need?

At least the end-node radius around the tile, and twice that around a lockup. Keep other elements out of that space.

What is the smallest size for the mark?

Tiles below 24 px drop the tile shadow, and the mark is not used below 16 px.

When do I use the one-colour versions?

For one-colour print only. The white knockout, white mono and ink mono versions drop the tile.

Can I suggest that DataMind endorses my product?

No. Do not use DataMind brand materials in a way that suggests official endorsement, cooperation or authorisation that DataMind has not given.

Which typeface is the wordmark set in?

FiraGO. "DataMind" is set in FiraGO ExtraBold with a capital M and -2.5% tracking, and "Oda" in FiraGO Regular. FiraGO is licensed under the SIL Open Font License 1.1.