Naming and brand assets for DataMind Oda
DataMind Oda has its own name and its own mark. Use this page when you write about Oda or place its mark in your own documents, decks or pages.
Write the product's name
- DataMind is the company; DataMind Oda is the product. Where the context already names DataMind, Oda on its own is enough.
- Write DataMind as one word, with a capital D and a capital M.
- Describe your product's relationship with Oda truthfully and accurately, for example "works with DataMind Oda".
- Do not use DataMind brand materials in a way that suggests official endorsement, cooperation or authorisation that DataMind has not given.
For what Oda is and what it does, see DataMind Oda overview.
Use the mark
- DataMind Oda uses the Network D mark: a white ribbon that folds into a D and a small network of four nodes and three links that feeds it, always on its tile.
- Oda's violet tile serves light and dark surfaces, the application and installer icons, the taskbar and notifications.
- Keep the mark whole, on its tile, and in its colours. Do not redraw, crop, stretch or recolour it.
- The powered by DataMind badge attributes the company rather than Oda, so it carries the teal tile.
Use the colours
| Colour | Hex | Where it is used |
|---|
| DataMind Oda violet | #5B3FD9 | Oda's tile. This value is also safe for text. |
| DataMind teal | #04B7A1 | The company's tile, on the powered by DataMind badge only |
| White | #FFFFFF | The mark's ribbon and network |
| Ink | #13203A | The wordmark on light surfaces, and the ink one-colour mark |
Use one product colour per composition.
Build the lockup
The lockup pairs the mark with the wordmark "DataMind Oda".
- Set "DataMind" in FiraGO ExtraBold with a capital M and -2.5% tracking, and "Oda" in FiraGO Regular (FiraGO is licensed under the SIL Open Font License 1.1).
- Make the tile 1.55 times the wordmark's cap height, and keep at least the end-node radius clear around the tile and twice that around a lockup.
- Tiles below 24 px drop the tile shadow, and the mark is not used below 16 px.
- The one-colour versions (white knockout, white mono and ink mono) drop the tile and are for one-colour print only.
Questions, answered
Can I call the product just Oda?
Yes, where the context already names DataMind. Everywhere else, write DataMind Oda.
Can I use the Oda mark in my own materials?
Yes, within these rules. Keep the mark whole, on its tile and in its colours, and describe your product's relationship with Oda truthfully.
Does the mark change between light and dark backgrounds?
No. The same violet tile serves light and dark surfaces, the application and installer icons, the taskbar and notifications.
Can I recolour the mark or draw my own version?
No. Keep the mark whole and on its tile, in its colours, and use the approved artwork rather than redrawing, cropping or stretching it.
What colour is the powered by DataMind badge?
Teal #04B7A1. The badge attributes the company rather than Oda, so it carries the teal tile.
What typeface does the wordmark use?
FiraGO. "DataMind" is set in FiraGO ExtraBold with -2.5% tracking, and "Oda" in FiraGO Regular.
Can I suggest that DataMind endorses my product?
No. Do not use DataMind brand materials in a way that suggests official endorsement, cooperation or authorisation that DataMind has not given.
How small can I make the mark?
Tiles below 24 px drop the tile shadow, and the mark is not used below 16 px.
What colour is the wordmark?
Ink #13203A on light surfaces; the ink one-colour version uses it without the tile.